Dr. Verena Landgraf-Freudenreich will be the new Head of Marketing and Communication at Losch Luxembourg.

Howald, 07.05.2024

As of June 1, Dr. Verena Landgraf-Freudenreich (45) will take over the leadership of the Marketing and Communication team. With over 20 years of experience in the German and Luxembourg advertising industry, including 7 years as a Creative Director and Brand Strategist working on behalf of Losch within an agency, she meets all the requirements to successfully continue the marketing strategy and communication while taking it to a new level.

“We are very pleased to welcome Verena Landgraf-Freudenreich to the Losch family. She knows the Losch brand and the mindset that defines our company. We are confident that she will play a crucial role in shaping the perception of the Losch brand among our customers, integrating them beyond our core automotive business into the full spectrum of our services,” explains Thierry Beffort, CEO, Losch Luxembourg.

Michael D’Agostino, COO Import, Losch Luxembourg, also sees the clear goal of marketing activities in building an emotional and sustainable customer relationship across the group’s brands, from Volkswagen, Audi, Porsche, SEAT, Cupra, and Skoda to Lamborghini, Bentley, and MAN, which have shaped Losch’s image over the years.

“A national brand like Losch Luxembourg needs continuity and coherence in its brand management. We want our customers to identify even more with us and our values. Ms. Landgraf-Freudenreich’s expertise will support us in this mission.” Michael D’Agostino, COO Import, Losch Luxembourg.

Ms. Landgraf-Freudenreich faces a complex challenge in managing the company’s marketing and press activities, from import business and retail to new business areas such as LDL or Cube4T8.

“I am looking forward to the challenge and am ready to strengthen the Losch Luxembourg brand for future challenges. I highly appreciate the work of my predecessor and am excited to build on such a professional foundation. A strong brand has a clear identity. My task is to further refine this identity and, above all, to bring it into interaction with our customers.” Dr. Verena Landgraf-Freudenreich.